SDCC25 starts online Tuesday, July 22nd @ 8pm EST

We've got over 50 new SKUs joining the WYP lineup, featuring your favorites like Neopets, Care Bears, Unico, Gloomy Bear, and some brand new WYP originals!

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What's Your Passion?

For geeks, by geeks – that's the heart of What's Your Passion Jewelry & Accessories.

We're not just creating licensed jewelry; we're crafting wearable tributes to the fandoms we adore.

From Neopets nostalgia to the magical realms of The Dragon Prince, Care Bears cuddles to Winx Club power, Ultraman heroics to The Walking Dead's thrilling edge, our pieces let you showcase your passions with pride.

Every pin and necklace is designed with the same love and attention to detail that we'd want for our own collections.

So, if you're ready to level-up your fandom game with jewelry that's as geeky and awesome as you are, look no further! We're here to make your fandom dreams shine.

Neopets Collectibles

Neopets® Pins

Wear Your PRIDE!

Check out our newest collaboration with Neopets® - Neopets PRIDE. Wear Your Pride with rainbow accented pins!

Check Out Neopets Pride Pins

NEOPETS® FINE JEWELRY

Fine Neopets® Jewelry

Go beyond pins and embrace your Neopets® fandom with our custom designed jewelry in fine metals like Sterling Silver, made by real jewelers.

Check Out Neopets® Jewelry

Neopets® 25th Anniversary

25th Anniversary!

We have another incredible Neopets® exclusive! Celebrate the 25th Anniversary with our EXCLUSIVE Neopets® pin collection!

Check Out Neopets 25th Pins